Aviation Week publishes, “New Strategic Imperatives For The Defense Industry”, a commentary by Steve Grundman that employs marketing guru Theodore Levitt’s famous query, “What business are you really in?”, to consider the defense industry’s readiness to service the military’s transition to a new way of war.

14 May 2021

Writing in Aviation Week & Space Technology, Steve Grundman employs marketing guru Theodore Levitt’s famous query, “What business are you really in?”, to consider the defense industry’s readiness to address the military’s transition to a new way of war. Prodding them… 
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Of Kills Zones, Bear Hugs, and Plant Tours

4 February 2021

The pandemic has accustomed us to living in virtual worlds and hearing speculation about the ways in which our actual lives may never resume as before. Microsoft founder Bill Gates recently said that he believes “over 50 percent of business… 
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Aviation Week publishes “Why the Future Will Not Be Virtual”, a commentary by Steve Grundman that explains what leaders should do once the pandemic has past.

3 February 2021

Writing in Aviation Week & Space Technology, Steve Grundman explores what he learned as an Army lieutenant on the Cold War’s “Frontier of Freedom” that has bearing on whether any virtual reality can mediate the premium work of enterprise leadership. “Once… 
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Aviation Week publishes “Efficiencies Alone Cannot Solve U.S. Defense Budget Crunch”, a commentary by Steve Grundman which recommends an agenda to increase the productivity of defense spending.

23 October 2020

Writing in Aviation Week & Space Technology, Steve Grundman takes up the challenge of how the U.S. can meet the military-strategic challenges it faces at acceptable levels of risk within the constraints of a bipartisan consensus that national defense spending is… 
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Aviation Week publishes “Can The Pentagon Spend More Smartly?”, a commentary by Steve Grundman that explains his outlook for defense spending.

10 August 2020

Writing in Aviation Week & Space Technology, Steve Grundman spells out his expectations for the trend of US defense spending under a Democratic government in 2021. Affirming what he regards as a bipartisan commitment to sustaining the current level of… 
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Aviation Week publishes “Helping Citizens Better Grasp The Warfighter Experience”, a commentary by Steve Grundman about the particularly weak foundation for how Americans relate to defense and foreign policies and what might be done about it.

29 November 2019

Writing in Aviation Week & Space Technology, Steve Grundman cites a recent survey of the Reagan Foundation to observe a strikingly low salience and understanding of foreign and defense policy concerns in the minds of most Americans. He attributes these… 
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Aviation Week publishes “Allies Matter”, a commentary by Steve Grundman which makes the case for why the U.S. can’t go it alone on defense-industrial strategy

11 September 2019

Writing in the Up Front column of Aviation Week & Space Technology, Steve Grundman uses the occasion of the Quadrennial Conference of the National Technology Industrial Base to underscore how much works remains to achieve a seamless integration of the industrial… 
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Aviation Week publishes “Back to the Future”, a commentary by Steve Grundman about the proposed merger of United Technologies and Raytheon and what it tells us about the aerospace industry

27 June 2019

Writing in the Up Front column of Aviation Week & Space Technology, Steve Grundman explains how the announced merger confirms a sharp change in our outlook on both the defense and civil airliner markets and establishes a bellwether of new… 
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Aviation Week publishes “Heed the Marshall Maxim”, an appreciation of Pentagon strategist Andrew Marshall by Steve Grundman

10 April 2019

Writing in the Up Front column of Aviation Week & Space Technology, Steve Grundman reflects upon a key precept of Andrew Marshall, the storied director of the Pentagon’s Office of Net Assessment, who famously insisted, “I’d rather have decent answers to… 
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Aviation Week publishes “The Next Manhattan Project”, a commentary by Steve Grundman about US defense strategy

31 January 2019

Writing in the Up Front column of Aviation Week & Space Technology, Steve Grundman explains how business-model innovation, “the most vibrant field of contemporary business analysis”, holds significance for how US military forces can develop a differentiating strategy to address their 21st… 
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